Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

1. It’s obvious on the landing page that she’s selling greeting cards
2. The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
3. When people click the ad, they’re taken to the get-well category
4. Some of her keywords are on the landing page

100% Correct Answer

• When people click the ad, they’re taken to the get-well category