What is a key benefit of having an online presence for a business?

What is a key benefit of having an online presence for a business?   The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them on new products Being able to offer new customers promotional discounts The correct answer … Read moreWhat is a key benefit of having an online presence for a business?

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Which of the following is the easiest way for visitors to learn about a business while visiting a website?   A Getting a free ‘taster’ of one of your products when they sign up to receive emails B Listening to an audio file that auto plays whenever someone visits your site C Browsing your product … Read moreWhich of the following is the easiest way for visitors to learn about a business while visiting a website?

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?   A Sending flyers with your web address to customers B Creating a business listing in local directories C Increasing print and billboard advertising D Building a team of digital advertising experts The correct … Read moreTaking a business online can involve many different steps. When starting out, which activity could be a part of this process?

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your: traffic estimates for placement ideas historical conversion rate estimates for your keyword and placement ideas historical cost-per-click (CPC) estimates for your keyword and placement ideas traffic estimates for your keyword … Read moreWhen setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

What’s a reason to use the “Search Network with Display Select” campaign type?

What’s a reason to use the “Search Network with Display Select” campaign type? Your ads only show on the first-page search results You can pick the exact websites where you want your ad to show You can use one budget to advertise on the Search Network and Display Network Your video ads can run on … Read moreWhat’s a reason to use the “Search Network with Display Select” campaign type?

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps c

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network? 81 It lets people who see your ad get directions to your store on Google Maps It allows you to show your … Read moreYou sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps c

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit? “Display Network only – All features” “Search Network with Display Select – All features” “Display Network only – Remarketing” “Search Network only – All features” … Read moreMimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Keyword Planner can help you build a new Search Network campaign by:

Keyword Planner can help you build a new Search Network campaign by 68. organizing potential placements into ad groups suggesting landing pages for your ads multiplying keyword lists together creating new ads based on your keywords The correct answer is: multiplying keyword lists together

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? Replace the existing landing page with the new one and compare this month’s data to last month’s Run a Campaign Experiment on the existing campaign that switches between both landing pages Create another ad … Read moreWhat’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

You can use Display Planner to see potential webpages where your ad can appear based on your keywords

You can use Display Planner to: see which images and text ads within your campaign are performing best on the specific websites you are targeting run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign see potential webpages where your ad can appear based on … Read moreYou can use Display Planner to see potential webpages where your ad can appear based on your keywords

Conversion Optimiser can help drive conversions by using your conversion history and:

Conversion Optimiser can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click (CPC) … Read moreConversion Optimiser can help drive conversions by using your conversion history and:

What does “converted clicks” measure?

What does “converted clicks” measure?91 The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion The correct answer is: The total number of clicks … Read moreWhat does “converted clicks” measure?

Which is a benefit of advertising online with Google AdWords?

Which is a benefit of advertising online with Google Ads?   Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can choose how many times their ad should show during the day Advertisers pay the same amount every time someone clicks their ad Advertisers can pay to always … Read moreWhich is a benefit of advertising online with Google AdWords?