Amazon Ads Advanced Retail Certification Assessment Answers

Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

Latest Update on 4th August, 2023 by Certification Course Answers

Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

  1. Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
  2. Zhang can gain custom insights for their Amazon.com customers.
  3. Zhang can give exclusive discounts for their brand only to participants of Brand Follow.

All of the options are correct. Here are some more details about how Zhang can benefit from utilizing the Brand Follow feature:

  • Help customers stay up to date with their brand by highlighting deals and trending products. When customers follow a brand on Amazon, they will receive notifications about new products, deals, and other news from that brand. This can help Zhang to keep customers engaged with their brand and to drive sales.
  • Gain custom insights for their Amazon.com customers. Amazon provides sellers with custom insights about their Brand Follow participants. This data can be used to learn more about customers’ interests, purchase behavior, and other factors. This information can be used to improve Zhang’s marketing campaigns and to create more targeted products and promotions.
  • Give exclusive discounts for their brand only to participants of Brand Follow. Zhang can offer exclusive discounts to their Brand Follow participants. This can be a great way to reward loyal customers and to encourage new customers to follow the brand.

In addition to these benefits, Brand Follow can also help Zhang to:

  • Increase brand awareness
  • Improve customer loyalty
  • Drive sales
  • Get feedback from customers

Overall, Brand Follow is a powerful tool that can help Zhang to grow their business on Amazon.

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