You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses

1. Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
2. Drive profitability, traffic, customer base, and sales with Shopping ads.
3. Uncover the needs to meet the requirements of curious and impatient consumers.
4. Provide personalized experiences that meet shopper expectations online or in-store.

Correct Answer:

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.

You should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.

You should change the product and marketing strategy according to the shoppers’ behaviours. The retail landscape is changing quickly. These shoppers are purchasing more often but buying less each time. As a retailer, you’ll need to evolve in order to accommodate these customers. You should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.