You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

1. Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
2. Guarantee profitability, traffic, customer base, and sales with Shopping ads.
3. Uncover the needs to meet the requirements of curious and impatient consumers.
4. Provide personalized experiences that meet shopper expectations online or in-store.

Correct Answer:

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.

You should uncover the needs to meet the requirement of these curious, and impatient consumers. Provide them the personalized experiences that meet their expectations online or in-store.

Since you have been operating an online retail business without any change in your marketing strategy, but with the recent trend, you need to think of making a new strategy according to the shoppers’ behaviours. These shoppers are buying less but more often. As a retailer, you’ll need to evolve in order to accommodate these customers. You should meet the needs of these curious, demanding, and impatient consumers. Provide them with personalized experiences that meet their expectations in all the places they are.