You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

1. As views
2. As hits
3. As sessions
4. As events

Correct Answer:

• As events

As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.

Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

Read more here: https://support.google.com/analytics/answer/9322688