You’ve been building a programmatic campaign and all teams just signed off on the brief. What’s the next step in the process?

1. Continue to work together on every decision to get 100 percent sign-off from all teams.
2. Take a moment to debrief on the process so far and iterate the plan if necessary.
3. Let the production team drive content creation.
4. Let the brand and media agency have a hiatus. Bring them back after execution.

100% Correct Answer:

• Let the production team drive content creation.