You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

1. Conversion paths
2. Funnel exploration
3. Segment overlap
4. Model comparison

Correct Answer:

• Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865