You’re using Google Analytics 4. What would it call interactions on a website or an app?

1. Goal
2. Conversion
3. Incident
4. Event

Correct Answer:

• Event

Explanation: In Google Analytics 4 (GA4), interactions on a website or an app are referred to as “events”. These events encapsulate specific user activities like clicking a link, loading a page, or completing a purchase, along with system occurrences like app crashes or ad impressions. These events provide granular insights into user behavior and system performance, aiding in digital strategy optimization.