You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

1. Receive more conversions while paying less on average per conversion
2. Receive fewer conversions while paying less on average per conversion
3. Receive more conversions while paying more on average per conversion
4. Receive fewer conversions while paying more on average per conversion

100% Correct Answer

• Receive fewer conversions while paying more on average per conversion