You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

1. Replace all the assets at once.
2. Pause the campaign.
3. Add new assets multiple times per week.
4. Remove and replace low-performing assets.

Correct Answer:

• Remove and replace low-performing assets.

You should remove and replace low-performing assets to optimize the company’s display campaigns before increasing their budgets.

If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.