You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

1. Only your best-performing image from social media
2. Only your main website photo
3. Images of tourists in locations both on and off the tour
4. Images of tourists enjoying their tour in scenic locations

Correct Answer:

• Images of tourists enjoying their tour in scenic locations

You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863