You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

1. Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
2. Create 1 campaign and apply target search page location bidding to drive visibility and reservations
3. Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
4. Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

100% Correct Answer

• Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA