You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

1. Location
2. Lead Form
3. Site Links
4. Product Feed

Correct Answer:

• Product Feed

You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.

Explanation: To drive more conversions in a simple and cost-effective way in a video action campaign, you should add a product feed to your campaign. Product feeds allow you to show browsable product imagery below your video ads and inspire users to make a purchase. Advertisers that add product feeds to their video action campaigns achieve over 60% more conversions at a lower cost, on average. To set up a product feed, you need to have a Merchant Center account and link it to your Google Ads account. The feed should include at least four products with images and comply with the shopping and advertising policies.

Read more here: https://support.google.com/google-ads/answer/11371384