Google Ads Search Certification Exam Answers
You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
Latest Update on 22nd March, 2018 by Certification Course Answers
You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
- ($10)*(% Basic customers) + ($20)*(% Pro customers)
- ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
- ($10*20)*(Total monthly conversions) / (Total customer count)
- ($10+$20)*(% Basic customers)*(Basic average lifetime in months) / ($20)*(% Pro customers)*(Pro average lifetime in months)
Correct Answer:
- ($10)*(% Basic customers) + ($20)*(% Pro customers)