You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

1. You’d use Brand Lift.
2. You’d use viewability with Active View.
3. You’d use forecasting reach of your YouTube campaign alongside print ads.
4. You’d use core performance metrics.

Correct Answer:

• You’d use core performance metrics.

You’d use The Core Performance Metrics to measure how many people watched your video when You’re running a Google Video campaign with a consideration goal.

Explanation: To measure how many people watched your video in a Google Video campaign with a consideration goal, you should use core performance metrics such as total views and average cost-per-view, or Brand Lift metrics that assess favorability, purchase intent, and consideration to determine successful outcomes. These metrics are the most indicative of success when your goal is to grow consideration and interest for your brand. A view is defined as a person watching 30 seconds of your video or engaging with your video, whichever comes first.