You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

1. Brand Lift
2. Viewability with Active View
3. Unique Reach and Frequency
4. Reach Planner

Correct Answer:

• Unique Reach and Frequency

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.

Explanation: To measure reach and frequency in a Google Video campaign with an awareness goal, use unique reach and frequency metrics such as Unique Users, Average Impression Frequency per User, Frequency Distribution 1+, 2+, 3+, 4+, 5+, 10+. These metrics provide insight on how many people were served your ads and how many times they were each served across devices and formats, going beyond basic cookie measurements. These metrics can be viewed by adding columns for these metrics to the statistics table and selecting a specific time period in the dropdown menu.

Read more here: https://support.google.com/google-ads/answer/2472714