You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

1. Remove the assets and add new ones that follow best practices even more closely.
2. Replace all the assets at once so they can be distributed evenly.
3. Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
4. Replace assets that have a low performance label in the asset report.

Correct Answer:

• Replace assets that have a low performance label in the asset report.

By replacing the assets that have a low-performance label in the asset report, you can keep creative fresh for users while maintaining consistent results.

Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.

Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).

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