You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Check us out
2. Call now
3. Learn more
4. Book now 

Correct Answer:

• Book now 

You’re making a video ad with the goal of driving reservations for a tourism company on their website. “Book now “ is the call-to-actions (CTAs) you should use in ad.

Explanation: When creating a video ad for a tourism company with the objective of driving reservations via the company’s website, incorporating the call-to-action “Book Now” is the most efficient choice. This direct, action-focused CTA prompts viewers to act right away, resulting in enhanced performance over ambiguous CTAs such as “Learn More” or “Check us out.”