You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

1. Convey multiple messages to resonate with the masses.
2. Humanize the ad with customer testimonials.
3. Provide multiple options for how viewers can take action.
4. Introduce the product or problem, then follow up with a relevant call-to-action.

Correct Answer:

• Introduce the product or problem, then follow up with a relevant call-to-action.

You should introduce the cleaning product or problem, and then follow up with a relevant call-to-action in your video ads. This is how you can generate leads through ads for your cleaning service company.

Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are making a video ad to generate leads for a cleaning services company, make sure to introduce the product or problem, then follow up with a relevant call-to-action.