You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign?

1. You must choose from a different set of inventory than you would through traditional reservation buys.
2. You must manage separate invoices for each publisher you’ve agreed to a deal with.
3. You must sign deal terms for every change in the campaign.
4. You must upload creative to your demand-side platform and not send ad tags to the publisher.

100% Correct Answer

• You must upload creative to your demand-side platform and not send ad tags to the publisher.