You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

1. Convey multiple messages to resonate with the masses.
2. Set the context and include a clear call-to-action.
3. Brand often, especially in the last five seconds.
4. Leverage key differentiators such as competitive claims and endorsements.

Correct Answer:

• Leverage key differentiators such as competitive claims and endorsements.

You can connect with viewers and make your brand stand out to potential customers. Leverage key differentiators such as competitive claims and endorsements.

Lean in to what makes you different. Leverage competitive claims, comparisons, or endorsements to establish your key differentiators.

Brands can get creative in communicating their differentiating elements to viewers, and leveraging competitive claims, comparisons, or endorsements to establish key differentiators is successful to driving upper-funnel performance.

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