You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

1. Build suspense with a slow pace to start.
2. Keep visuals low-contrast to avoid overwhelming viewers.
3. Set up scenes to be zoomed out so viewers can see all story elements.
4. Use engaging pacing and tight framing.

Correct Answer:

• Use engaging pacing and tight framing.

There is a technique you should use to grab and sustain viewers’ attention in the storyboard for a video ad. Use engaging pacing and tight framing to engage viewers in the storyboard for a video ad.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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