You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

1. Make people core to the story and keep branding subtle.
2. Use technical jargon that will resonate with important audiences.
3. Share multiple messages about the many ways this product solves a problem.
4. Use product demos and how-to’s to put the product in context.

Correct Answer:

• Use product demos and how-to’s to put the product in context.

If You’re creating a video ad with the goal of growing consideration for a new mobile application, you should Use product demos and how-to’s to put the product in context.

Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.

Product sound effects and voice-over help provide added context and guide viewers through the product experience.