You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

1. Humanize the ad with customer testimonials.
2. Convey multiple messages to resonate with the masses.
3. Provide multiple options for how viewers can take action.
4. Introduce the product or problem, then follow up with a relevant call-to-action.

Correct Answer:

• Introduce the product or problem, then follow up with a relevant call-to-action.

If you’re creating a video ad to generate leads for a phone repair service, you should introduce the product or problem, then follow up with a relevant call-to-action. This is how you should present the ask for viewers to take action.

Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are creating a video ad to generate leads for a phone repair service, make sure to introduce the product or problem, then follow up with a relevant call-to-action.