You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

1. Check us out
2. Learn more
3. Call now
4. Book now

Correct Answer:

• Book now

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.

Explanation: For a video ad promoting a salon with the goal of driving client bookings through the salon’s website, the most effective call-to-action (CTA) to use in the ad would be “Book Now.” This specific action-oriented CTA encourages the audience to take the desired action immediately, leading to better performance compared to more generic CTAs like “Learn More.”