You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

1. Call now
2. Learn more
3. Check us out
4. Book now

Correct Answer:

• Book now

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.

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