You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

1. Use engaging pacing and tight framing.
2. Set up scenes to be zoomed out so viewers can see all story elements.
3. Build suspense with a slow pace to start.
4. Keep visuals low-contrast to avoid overwhelming viewers.

Correct Answer:

• Use engaging pacing and tight framing.

If you’re creating a storyboard for a video ad and you’re optimizing for view completions, use engaging pacing and tight framing to hook and sustain attention.

Explanation: To maximize view completions in a video ad, captivate the audience with a fast-paced and focused storyboard. Highlight the subject, whether it’s a product or person, with tight framing and use elements like large-type supers, brightness, and contrast to make the ad stand out on small screens. An ad that opens with people on screen and features faces tends to perform well among leaned-in YouTube audiences. Experiment with the pace to find the optimal speed for cuts.