You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

1. Use engaging pacing and tight framing.
2. Build suspense with a slow pace to start.
3. Set up scenes to be zoomed out so viewers can see all story elements.
4. Keep visuals low-contrast to avoid overwhelming viewers.

Correct Answer:

• Use engaging pacing and tight framing.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

Get to the heart of the story faster, and use engaging pacing and tight framing to drop viewers in.

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