You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

1. Provide multiple options for how viewers can take action.
2. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
3. Include a generic call-to-action (CTA).
4. Include a specific call-to-action (CTA).

Correct Answer:

• Include a specific call-to-action (CTA).

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.

Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761