You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

1. Convey messages about the many ways this product solves a customer problem.
2. Show diverse characters representative of your customers.
3. Avoid humor as it’s more subjective.
4. Use a specific call-to-action (CTA).

Correct Answer:

• Show diverse characters representative of your customers.

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Use diverse creatives in content, theme, length, and orientation.

Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877