You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

1. Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
2. Experiment with 3rd Party Software Tools.
3. Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
4. Boost 5 Facebook Posts about the hotel that are already performing well organically.
5. Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.

Correct Answer:

• Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
• Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.