You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

1. You should use pageview.
2. You should use app installs.
3. You should use purchase.
4. You should use lead.

Correct Answer:

• You should use lead.

Explanation: As a marketer looking to track product newsletter sign-ups on your website, you should use ‘Lead’ as the conversion action. ‘Lead’ captures specific customer actions that are valuable to your business, like newsletter sign-ups. Tracking these conversions provides insights into how your ads drive these valuable actions.

Read more here: https://support.google.com/google-ads/answer/6032150