You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

1. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
2. Include a generic call-to-action (CTA).
3. Include a specific call-to-action (CTA).
4. Provide multiple options for how viewers can take action.

Correct Answer:

• Include a specific call-to-action (CTA).

You should include a specific call-to-action (CTA) in the video ad to ask people to take action for a solar installation business aiming to generate leads.

Explanation: In a video ad campaign to drive website action, a clear and specific call-to-action (CTA) overlay can be used. This interactive element, which appears over the ad, can help drive clicks to your website. When creating or editing the ad in YouTube & partners line item, you can add a CTA overlay by selecting “Call to action” and including both a call to action and headline. The CTA directs users to the designated landing page URL and appears next to the headline with a maximum of 10 characters including spaces. The headline promotes the product or service and is the primary text beside the video ad, it can contain a maximum of 15 characters including spaces.