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You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
Latest Update on 28th June, 2023 by Certification Course Answers
You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- Creating a different budget for campaign experiments and unanticipated market changes
- Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
- Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
- Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget
Correct Answer :
- Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget