Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?

1. In-Market Audiences and Custom Audiences
2. Affinity Audiences and Life Events
3. Life Events and In-Market Audiences
4. Affinity Audiences and Custom Audiences

Correct Answer:

• Affinity Audiences and Custom Audiences

You should consider using the Affinity Audiences and Custom Audiences solutions if your marketing objective is to build awareness.

Explanation: To build awareness in your Google Video campaign, consider using Affinity Audiences and Custom Audiences. Affinity Audiences can help you reach a wide audience with interests related to your products or services, while Custom Audiences can help you reach people who have engaged with your brand before. These audience solutions can help increase brand awareness and drive consideration among potential customers.