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Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

Latest Update on 28th April, 2019 by Certification Course Answers
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Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

  1. Brand favorability
  2. Brand interest
  3. Brand consideration
  4. Brand awareness

100% Correct Answer:

  • Brand favorability

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