Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

1. Google does not provide cross-device targeting at this time.
2. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
3. TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
4. Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

100% Correct Answer

• Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.