Your manager thinks the detail you’ve used in your customer portraits isn’t necessary. What should you do next?

1. Say that you see his point and that this is just a way for you to glean more insights; you'll be prioritizing demographic data only
2. Advocate for keeping the detail in the portraits because it represents very accurately what the people in your focus groups told you
3. Point out that the more you know about your audience, the more targeted you can be with your messages across the entire journey
4. Agree with your manager and redo all the portraits according to his vision; implement a best practice to follow suit

100% Correct Answer:

• Point out that the more you know about your audience, the more targeted you can be with your messages across the entire journey