Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

1. “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
2. “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
3. “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

Correct Answer:

• “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”