Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

1. Brand awareness and reach
2. Online sales
3. Lead generation
4. Product and brand consideration

Correct Answer:

• Product and brand consideration

Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.

Explanation: To increase retention and loyalty for your brand, a “Product and Brand Consideration” Google Video campaign is recommended. This type of campaign focuses on building brand recognition and awareness and promoting favorable perceptions of the brand, which can lead to increased customer loyalty.