Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

1. Online sales
2. Brand awareness and reach
3. Lead generation
4. Product and brand consideration

Correct Answer:

• Product and brand consideration

Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.

Explanation: If your goal is to increase purchase intent for your products, a “Product and Brand Consideration” Google Video campaign would be appropriate. This type of campaign showcases products and promotes brand recognition and awareness, which can lead to increased purchase intent.