Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

1. Impressions
2. Actions
3. Views 
4. Clicks

Correct Answer:

• Views 

Your goal is to grow consideration with a Google Video campaign. your bidding solution should optimize toward “Views”.

Explanation: For a Google Video campaign that aims to achieve consideration goals, the bidding solution should be optimized for “views.” The primary objectives of a consideration-focused campaign include enhancing consideration, retention, and loyalty while boosting purchase intent. By concentrating on driving views through skippable in-stream and in-feed video ads employing cost-per-view (CPV) bidding, you can efficiently work towards these objectives. To evaluate your campaign’s success, track core performance metrics like total views and average cost-per-view.