Google Ads Measurement Certification Exam Answers

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

Latest Update on 6th December, 2019 by Certification Course Answers

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

  1. Media mixed model
  2. Machine learning
  3. Cross-channel
  4. Attribution

Correct Answer:

  • Media mixed model

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