A) Segment by role and industry.
B) Segment by geography and role.
C) Segment by page views and geography.
D) Not enough information provided
E) Segment by page views and industry.
Correct Answer:
A) Segment by role and industry.
Your company makes high-end LED light fixtures. You have two target audiences: architects who design commercial buildings and contractors who work on building renovations. You need to send a different email to each audience. Which of the following would be the most effective way to segment your list?
A) Segment by role and industry.
B) Segment by geography and role.
C) Segment by page views and geography.
D) Not enough information provided
E) Segment by page views and industry.
Correct Answer:
A) Segment by role and industry.
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