HubSpot Contextual Marketing Assessment Answers
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
Latest Update on 18th December, 2019 by Certification Course Answers
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
- Map out the CTA conversion path for all CTAs on the homepage.
- Determine her method for segmenting the homepage visitors.
- Decide what type of smart content (CTA, form, or text) to add to the homepage.
- Draft the content to be shown to “Copywriter Charles.”
Correct Answer:
- Decide what type of smart content (CTA, form, or text) to add to the homepage.