Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

1. Include supers and voiceovers to reinforce your brand
2. Moderate pacing–not too fast and not too slow
3. Break the fourth wall–include a familiar face speaking directly to the camera
4. Brand toward the end of the ad

100% Correct Answer

• Break the fourth wall–include a familiar face speaking directly to the camera