Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?

1. Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
2. Yes, Yandex advertising requirements allow this.
3. Competitors’ brands can be used in keywords, but not in ad texts.

Correct Answer:

• Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.