- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target return on ad spend (ROAS)
- Cost–per–day (CPD)
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- Target return on ad spend (ROAS)
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
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