Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

1. Set the context and include a clear call-to-action.
2. Leverage key differentiators such as competitive claims and endorsements.
3. Convey multiple messages to resonate with the masses.
4. Brand often, especially in the last five seconds.

Correct Answer:

• Leverage key differentiators such as competitive claims and endorsements.

Lean into what makes you different. Leverage competitive claims, comparisons, or endorsements to establish your key differentiators.

Brands can get creative in communicating their differentiating elements to viewers, and leveraging competitive claims, comparisons, or endorsements to establish key differentiators is successful to driving upper-funnel performance.

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